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Market analysis and budgeting, Starting a sports betting company, Receiving gambling license, Creating a betting website, Choosing a betting software provider, Payment Systems integrating, Marketing and promotion. 3. But now, all the calculations are done through a computer program. Learning about the features to look for in bookie betting software is only one part of the process. Choosing the best pay per head bookie software provider would mean the success or failure of your online betting business. Our sports betting platform comes backed with powerful back-office solutions which allow hassle-free management and monitoring of betting activities on the platform. Agent backend software comes with your own agent action ticker. Starting a sports betting business requires a preliminary understanding of fundamental terms related to this niche. 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